Hi and welcome to Astro Ink #9. This month, we’re going to continue talking about getting out there and trying to make things happen for your band as best you can. Let’s start by talking about a subject we touched on in the “Getting Down To Biz” section of the last column-merchandising.
Assuming you’ve reached the stage where your band is regularly playing shows and has finally started to make some money (yeah, right-$107) and you’ve been able to set-up some kind of band fund, merchandising is a great way of making your money grow. First of all, if you’ve recorded and packaged your demo like we’ve already discussed, you can sell it at your gigs. Second, don’t forget that people love T-shirts, for a variety of reasons: they’re fun, they’re cool-looking (hopefully), and as your band develops into a “thing,” your shirt becomes symbolic of a whole lifestyle. Next time you go out, try counting the number of times you see the Nine Inch Nails logo on shirts, bumper stickers, etc., and you’ll see what I mean. Badges are good, although not as popular as they were in the Seventies and Eighties. Stickers are very good-they cost a lot to make, but at a dollar or two each, you can sell a lot of them to people who can’t afford the 10 or 15 bucks for a T-shirt.
You can really cut down on costs if you make this stuff yourself by buying your own silk-screening kit, bulk shirts (wholesale!), and sheets of adhesive vinyl (at your local art-supplies store a place that, along with your local Kinkos, you should become familiar with). If you go to high school, check out the graphic arts department; I used to hang out in the print shop at my high school after class and make bootleg shirts of my favorite bands-for a grade!
Last time we talked about how you probably have friends who want to hang out with your band and be cool and how to put them to work moving equipment and selling merchandise for you. You should also put them to work by setting up a mailing list at the merch table. This is a great way of letting people know what your band is up to, and reminds them that you’re still out there doing things even though you might not have played a gig near them lately. If you really want to get into it and have fun, create your own newsletter. This sort of stuff works. White Zombie’s Psychoholics Anonymous Fan club sends out a “Zombiezine,” and a lot of really big bands publish similar types of newsletters. The saying “out of sight, out of mind” definitely applies here, especially today when there are so many acts fighting for attention. Anything you can do to keep the name of your band out there is a good thing.
As I said in my first column, I didn’t start playing guitar because I had aspirations of being a guitar hero. I started because I wanted to be in a band playing music and the guitar seemed like the logical choice of instrument. That’s not to say that I don’t like to solo; I like wanking as much as the next guy, but only if it enhances the song. In my opinion, playing a solo just for the sake of having a solo is boring, pointless and predictable. That’s why a lot of our songs don’t have lead breaks-they either didn’t need them, or something else, like a riff or a sample, worked better. Having said that, “Super-Charger Heaven,” from Astro Creep 2000… features quite a bit of lead work and, as we haven’t really touched on the subject of soloing yet, let’s take a look at it.
Basically, this whole song grew out of a jam. John [Tempesta, drums] was playing a fast beat and I started playing this kinda hot-rod, surf, Link-Wray-meets-Nineties-metal riff. This track is really, really fun to play ’cause it’s got a lot of Chuck Berry-type solos, but they’re all minor and “spy” sounding. When I recorded those leads, we opened up the amp room and put mikes all over the wood floor to try and get a Gretsch-like reverb slap-back. We were really into the idea of this being some kind of rockabilly song from the future. Basically, we were losing our minds at that point.
The backing part, over which I play all the lead work, is the chorus riff of the song. The intro solo (FIGURE 1) begins in the 10th position on the neck with me fretting the note at the 10th fret on the B string (A) with my index finger and the note at the 12th fret on the G string (G) with my ring finger. I pick/strum the two strings together, then immediately bend the G-string note up to the same pitch as the B-string note (A). (This type of unison bend is a typical Chuck Berry move.) I then move down the neck (towards the nut) to the 9th- and then 8th-fret notes on the G string to add some discordant tension to the proceedings.
The second phrase of this intro lead (bars 3 and 4) is almost the same as the first (bars 1 and 2), except at the very end I use the note at the 11th fret on the high E string, (D#) which adds to the skronk factor. We’ll finish this solo and rap about using the Internet to get DIY gigging/touring information next month.
